Liao Ming Hong

July 22 message, LineKong (Beijing) Technology Co., Ltd. co-founder, vice president of marketing Liao Ming Hong, at the sixth Chinajoy "promotion and channel development forum" speech, said: Winning is essentially a promotion winning products, channels To really play a role in the promotion, must form a "scale effect." She also called for online business promotion in the channel less "give it a go," the speculation, sinking heart to deep secret agents, try to avoid the negative effects of damage to the entire industry.

As online gaming pulling one of the important ways, has been the major channel to promote the company's emphasis on online games, has several companies listed that are of benefit in this regard. At the same time, the channel to promote itself, but now faces the problem more and more homogeneous. Many fledgling online company, or even blindly believe that as long as the establishment of a promotion team, using a simple sea tactics can succeed.

"Winning promotion winning the final analysis products, channels to promote competition in the competitive nature of the product." Liao Ming Hong channel first put forward their views on the promotion. What online game companies with product strategy, the effect of the channel will promote a direct impact. So far, the blue line in Hong Kong already has its "New Heaven Sword and Tulong Dao", "Hero," "blood wow gold Journey to the West", "Warrior King", "Raiders of the Corps" five products, the subject matter covered by 2D, 3D and Round system, ARPG and casual games and other game types, reasonable layout is already forming.

"Online channel to promote a scale, minor success ffxiv gold difficult. China's vast territory, a province that is a separate market. The reason why many Taiwan companies have acclimatized in the mainland market performance, because the mainland does not understand the regional market the complexity of the situation, trying to use a mold in all of the regional market success. "Liao Ming Hong natural environment that caused China to promote the natural barriers, must be differences in the regional markets of treatment.

She also pointed out: "need for intensive promotion channels. Speculation and completely smashed an adventure regardless of mental life and death, are very difficult to really do a good job promotion channels, and channels will bring a very large negative impact. A lot of enterprise product has not yet mature, the market has not fully get to know how in the end is going to hit a group of extension workers to the crazy world, trying with the "luck" of speculation to be successful, but it's a "wind" like to outcome of the enterprise tend to have a "wind" like a lost, very undesirable. "

LineKong on the regional market, channel to promote a profound understanding, so that in just more than a year, and achieved rapid rapid development. It is reported that in May this year, following the first round of IDG VC injection of $ 10,000,000, the blue line in Hong Kong has won the Northern Light Venture Capital and NEA joint investment of $ 25,000,000. An established only a year of emerging companies, venture capitalists can get the so popular and productive "talent and cooperation" business philosophy, and "professional managers" came from a large number of managers are important reasons.